Distribution, team training and recognition are different parts of a brand relationship. This collection brings together the announcements, photographs and dates from Al Zaabi Group’s work with international brands, documented by Prateek Saxena, Group General Manager in Abu Dhabi.
Explore the brand stories
Building materials
Birla White
White cement and wall care. A unit of UltraTech Cement, part of Aditya Birla Group. Al Zaabi Group’s July 2025 agreement.
Construction chemicals
Henkel Polybit
Strategic distribution and July 2025 team training in waterproofing, tiling and flooring at NH47 in Abu Dhabi.
Building materials
Saint-Gobain · Weber · Gyproc
Gyproc distributor recognition, AL-MUNTADA visits and Weber demonstrations, documented across 2022 to 2025.
Professional tools
Bosch Professional
Leading Distributor recognition for 2024 from Bosch Middle East and Central Motors & Equipment, part of ALFAHIM.
Paints
Asian Paints
The March 2024 UAE partnership announcement and the Asian Paints Berger connection.
Bathroom solutions
Jaquar · Artize
The 2024 representation agreement for the Abu Dhabi region, including the luxury Artize range.
From the industry logbook
These shorter entries retain the original announcement and distinguish a partnership from an event visit or recognition.
- Signify and Philips lighting. Al Zaabi Group announced its partnership with Signify International BV in February 2024. Philips is a lighting brand of Signify. Read the original Signify partnership post and Philips lighting’s brand explanation.
- DAMAC Properties. The August 2023 entry records recognition from the DAMAC Properties team for AMIGO Properties. Read the original recognition post.
- Make it in the Emirates at ADNEC. The May 2026 entry records an industry-event visit with Al Zaabi Group’s MD and CEO. Read the original event post.
What operators must get right after signing
The announcement is the easy part. What follows is the work: stock that is actually available, logistics that hold in summer, counter staff who know the product, service that answers, and numbers reported honestly to the brand. Partnerships compound when the operating system behind them is reliable. That is the thread connecting every page above, and it is the same discipline behind Vibe Coding in a Suit and my writing on AI agents for business operations.
Frequently asked questions
Which brands does Al Zaabi Group partner with in the UAE?
Al Zaabi Group's partnerships include Saint-Gobain, Bosch Professional, Henkel, Birla White (UltraTech Cement, Aditya Birla Group), Asian Paints and Jaquar, alongside other brands across its businesses.
What do these partnerships cover?
They span building materials, construction chemicals, professional tools, paints and bath solutions: distribution, representation and recognitions earned across years of trade in the UAE.
How can I make a trade enquiry?
For product availability and trade enquiries related to any of these brands, contact Al Zaabi Group through its official website, alzaabigroup.com.