Leading people, building systems, and scaling businesses across the UAE.
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Partners & Principal Brands
I build and run high-performance operations across complex, multi-sector businesses. My work sits at the intersection of strategy and execution — I don't just set direction, I get into the details that make it happen.
The UAE rewards speed and relationships equally. The businesses that win are the ones that move fast and build trust. Neither alone is enough.
— Prateek SaxenaHealthcare
From clinic operations to medical trading — managing patient-facing services alongside complex supply chains and regulatory environments.
Clinical · Medical TradingTyres & Automotive
Fleet accounts, tyre manufacturing, retreading, and fitment. A high-volume, margin-sensitive business that rewards operational precision.
Fleet · Manufacturing · FitmentBuilding Materials
Multi-brand, multi-channel distribution at scale. Managing relationships with global principals — including 10+ years with Saint-Gobain — while running 10+ retail outlets across UAE.
Distribution · Retail · PrincipalsE-Commerce
Built and scaled Fepy.com — one of UAE's largest online platforms for building materials. Combining product catalog, logistics, and digital marketing from the ground up.
Fepy.com · D2C · LogisticsTransport & Logistics
Water, diesel, cement, crane, and waste management services. Asset-heavy, operationally demanding — built for reliability at scale.
Asset-Heavy · Multi-serviceThree short takes on the ideas that shape how I build and lead.
Most businesses have more data than they can use. The problem isn't access — it's the habit of looking. I've spent years building that habit into teams.
Growing from 10 to 100 people is easy. Growing from 100 to 1,000 without losing speed is the real challenge. It requires systems more than talent.
The UAE rewards speed and relationships equally. The businesses that win are the ones that move fast AND build trust. Neither alone is enough.
Group General Manager
Al Zaabi Group · UAE
Leading P&L and operations across five business verticals — building materials, healthcare, automotive, e-commerce (Fepy.com), and transport & logistics. Responsible for 10+ retail outlets, multi-brand principal relationships, and a contractor network spanning the UAE.
Senior Leadership
Emirates Royal Holding · UAE
Senior operational and strategic leadership role within a diversified UAE holding group.
General Management
Delma Emirates Group · UAE
General management responsibilities across a diversified UAE business group.
Purdue University
West Lafayette, Indiana · One of the top engineering universities in the United States
INSEAD
One of the world's leading and most prestigious graduate business schools
Open to conversations with senior business leaders, investors, and operators across the UAE and the region.